Merging newly consolidated businesses (Coca-Cola Limited and Refreshments) into a single, cohesive headquarters that tells a compelling brand story.
For Coca-Cola, happiness isn't just a tag line but a way of doing business. Deeply committed to creating a happy and joyful workplace, happiness was a guiding principle for us in creating their new headquarters.
A real estate site search was launched to find a progressive facility aligned with Coca-Cola’s “Live Positively” global platform and core belief that the happiness of employees is paramount.
In considering the options for relocation, typical downtown office towers or mainstream suburban facilities were not the right cultural fit for the world’s number one brand. Enter 335 King Street East: An urban nucleus armed with public transit access, a downtown address, and an ambitious sustainability platform – all in an existing brick three-storey building. The makings of a perfectly people-focused facility.
Circulation spaces become the canvas on which to reinforce Coke's internal brand
Dramatic custom millwork reflects back to employees a well earned sense of pride
