With insurance being the last financial services market to be disrupted by the rise of fin-tech, Aviva issued a global directive to move its business from a traditional insurer to a purveyor of digital insurance offerings.
Central to this challenge was designing a space that would facilitate a complete disruption of how the business thinks, acts and develops solutions for customers.
"We're competing for talent with brick-and-beam offices. This is the cool workspace for the kind of talent we want to attract".
A mix of different seating options
Everything about Aviva’s Digital Garage space reads as a radical departure from a traditional risk-averse insurance company.
Designed to support the Agile methodology, working groups are now able to come together in a variety of different settings to collaborate on projects that can be brought to market in record time.
Sound masking and furniture choices both help keep noise distraction to a minimum
Different seating area signal that informal gatherings are welcomed
Perceived affordances are signals within an environment that indicate something is possible. We make sense of environments – what they’re for, who they’re for, what type of activities they afford or enable us to do, and how they make us think and feel as a result - by both consciously and unconsciously interpreting all the perceived affordances they present.
Learn more about how we couple deep insight with creative vision to transform the spaces we design.
Learn more about how we couple deep insight with creative vision to transform the spaces we design.
Even when vacant, the soft seating area signals to staff that it's possible to step away from their desk to work from somewhere else if they choose.
Interacting with colleagues face to face is more effective. By seeing people interacting in the workplace we feel more connected to each other and to the bigger organisational purpose.
