Rhythm is a purpose-built rental community that delivers a truly unique living experience in Ottawa with an elevated level of finishing and customization. Situated in a pocket of vibrant, growing neighborhoods, equipped with infrastructure and a proximity to the downtown core, this community is situated in a favourable location for the millennial and gen z demographic it was designed for.
The project began with a strong brand presence that guided the team. In the lobby, an impressive 3-dimensional fin installation along the ceiling, draws attention to the double height space and is a direct representation of the wave pattern, a recognizable element of the Rhythm brand that provided inspiration throughout the visioning process. The base design at Rhythm is a timeless, mid-tone monochromatic look, full of warm wood and terrazzo, that feel comforting and familiar. Eye-catching details such as custom wall graphics, bright furniture, and dynamic patterns are layered onto the neutral base, paying homage to a retro pop art feel and delivering a vibrant environment for this energized community.