IPG Mediabrands

IPG Mediabrands is the parent company to a network of notable branding, technology, and marketing agencies, and this project marks Figure3's fifth time designing an office for them.

The space was to be as imaginative and whimsical as possible (Alice In Wonderland was an inspiration), and the design team was given total freedom to create something truly unique which would reflect their culture of creativity and fun.

Mediabrands lobby with patterned foor, large white domed light in centre above green plant, and windows in background
Rotate Your Device Mediabrands corridor with windows to meeting rooms on either side, framed by black metal frames

In the reception area, the central hub of the office, harmony can be felt through the use of colours and textures, as employees travel between workstations, meeting rooms, and impromptu huddle spaces.

The building’s asymmetrical sawtooth curtain wall presented a challenge for efficient space planning. Rather than fighting against this, it was intentionally replicated throughout the space to provide a sense of flow and natural alignments within the built elements. This approach created organization in a collection of opposing angles, with parallel and perpendicular lines acting as the unifying element throughout.

Rotate Your Device Mediabrands meeting room with green chairs, palm leaf wallpaper, grey folded light fixtures, and purple curtains

In the boardroom, palm leaf wallpaper and green armchairs are contrasted with purple sound-absorbing drapery.

Rotate Your Device Mediabrands cafe with light wood floors, white brick walls, white marble island, and pink booth seating with white dining chairs

In the lively café, walls and columns clad in brick-finished tile continue the exploration of urbanity. High ceilings make the space feel light and bright, qualities that promote creativity and inspired thinking.