After successfully designing Penguin Random House’s new Canadian headquarters, we were tasked with designing an Instagram-friendly retail space in a footprint of just 158 sq ft.
With a brief to create something that read like a departure from a traditional bookstore, we set to work creating something delightful. We believe in coupling deep insight with creative vision to transform spaces that deliver real value. Starting with our core principles of good retail design, we sought to create a store that would be open and social, compelling, engaging, and constantly evolving.
Floating ledges, immersive displays, and mobile bookshelves all serve to showcase a carefully curated selection of titles and merchandise.
Oversized, pantry-style pull out storage glides out on a ceiling-mounted rail system to reveal books and branded swag. Wrapped in magnetic vinyl designed to resemble book spines, the space can quickly be re-skinned, creating an affordable way to keep the store constantly evolving. The modest footprint is anchored by a branded backlit wall and movable display units that allow product to be positioned outside the shop front, inviting passersby to venture in.
"We love clients who are brave and daring enough to do something boldly different. For Penguin, it's really paid off."