Marijuana dispensaries are an entirely new vertical, with strict regulatory requirements and a host of other challenges. Surterra Wellness, holder of one of the five medical marijuana licenses in Florida, looked to Figure3 to help understand the mindset of a new kind of shopper.
Knowing that design has the power to change how people think, feel, decide and behave; we leveraged our proprietary research process to reveal what unconsciously sparks customers’ curiosity pulling them towards therapeutic cannabis, and what repels them.
Azure, North America's leading interiors and contemporary design magazine dedicated a full page to feature the store. Newsweek prominently displayed our work in a feature dedicated to thoughtfully designed therapeutic cannabis purveyors.