As part of a refresh of their existing retail network, Virgin Mobile Canada was looking to more clearly reflect the brand's playful, and irreverent personality for young, savvy shoppers. For kiosks across Canada, they wanted to highlight the most powerful differentiator of the brand, their member benefits.
Inspired by the spontaneous and authentic qualities of the Virgin brand, figure3 believed there needed to be more compelling interactivity for the shopper against the monotony of the mall landscape. Introducing a feature window as part of the kiosk redesign to creatively maximize the given space, it acted as an inspirational intercept to engage customers. This brought the Virgin Mobile “VIP” membership benefits to life through curated ‘window displays’ and integrated digital messaging.