Lucky Mobile Kiosk

The big idea embedded within the design is the instantly recognizable ‘SIM’ card shape as a visual signal, we inherently communicate Lucky Mobile’s offering. This approach was critical to help differentiate this offering from their competitors while removing language barriers and increasing accessibility to those new to Canada.

Lucky Mobile launched this new brand into the Canadian mobile phone market as of April 2018. This innovative kiosk focuses on the simplicity of service and their core offering of pre-paid SIM cards to new Canadians, seniors, and students.

Lucky Mobile Kiosk with blue signage and blue glass wall
The design naturally guides customers through a step-by-step journey of discovery, education and evaluation to selection. Customers can interact directly with phones while simple and engaging ‘infographics’ throughout the kiosk help direct and inform consumers.
The booth can be customized with ease through the use of interchangeable magnetized and window cling graphics. This allows marketing messages to inexpensively change position, languages, and styles to support the diversity that is a hallmark of Canadian culture.

"Lucky Mobile breaks the mold of traditional mall intercepts."

Rotate Your Device Lucky Mobile Kiosk with shoppers

Simple infographics guide potential customers towards easy-to-understand transactions.

The kiosk was created with an open and social floorplan, removing barriers and allowing customers to interact more easily with employees.

Lucky Mobile currently offers services to Canadians in 17 major cities, giving the opportunity for straightforward and affordable wireless choices across the nation.

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An open and friendly approach to customer engagement.

Rotate Your Device Lucky Mobile Kiosk detail with shopper talking to salesperson

An area has been set aside within the space for customer seating; a unique and rare feature in a kiosk which supports the employees ability to engage in deep dialogues. This is a necessary component of the sales process for clients unfamiliar with Canadian mobility programs. It also offers a place for families often shopping together or arriving at an airport, the ability to wait and rest during the interaction.

The entire experience represents a new opportunity to engage with people looking for simple connectivity in what is often a complicated and frustrating market.
Mardi Najafi
Portrait of Mardi Najafi