At their longstanding mid-town Toronto headquarters location, Cineplex was ready for major change. Using a portion of their space on the ground floor, Cineplex decided to pilot a new design in favour of a modernized, open space to better connect their staff to the brand. This space would at last reflect their work and company culture.
Cineplex’s new agile office encourages innovation and collaboration within their cross functional teams, enabling the company and their staff to do their best work. The new space is now an inspiring environment creating a strong connection between staff and the consumer by immersing them into the Cineplex brand and culture. Visitors of the space are immediately immersed into the Cineplex brand, met with the iconic logo in the office entrance and a playful cinematic quote on the mosaic floor; “You had me at hello” from Jerry Maguire.