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In today’s competitive landscape, creating memorable and immersive retail, hospitality, and experiential environments to explore is vital to attracting discerning consumers and guests.

Drawing on our deep knowledge and exclusive research methods, we deliver creative, identifiable customer journeys to translate brand vision into unforgettable, engaging experiences. We believe thoughtful design leverages empathy and human connections to create memorable and engaging spaces that stir emotions, prompt conversations, and create lasting memories.

Retail: We specialize in the design and delivery of disruptive retail experiences. Our retail design studio bridges digital and human connections to provide winning retail strategies and clever solutions tailored to your brand and your customers. Our work is inspired by a singular purpose; to change how your shoppers think, feel, decide, and explore.

Hospitality: Striking the essential balance between aesthetics and performance, our boutique hospitality studio works intimately with each client to create memorable experiences that exceed market expectations. Our portfolio of work ranges from luxurious suites, holistic spas, inviting restaurants, and alluring lobbies and lounges that deliver on originality and elevate service excellence.

Penguin Shop

Service Offerings

  • Research

    • Proprietary findings
    • Generative design research
    • Mental modeling
    • Observational analysis
    • Competitive market analysis
  • Strategy

    • Site selection & budget advice
    • Space planning & layout studies
    • Customer journey planning
  • Creative

    • Spatial concepts & layout planning
    • Visual merchandising concepts & guidelines
    • Design development & documentation
    • 3D visualizations & perspectives
    • Custom furnishings
    • Furniture, finishes, & fixture specification
    • Lighting design & specification
    • Exterior facade & signage
  • Technical

    • Budget & schedule review
    • Tender & construction documentation
    • Value engineering
    • Roll-out drawings
    • Permit administration
    • Construction contract administration

Explore Case Studies

The Globe and Mail Centre

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Virgin Mobile Canada

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Detail of Buca restaurant with sign and brass light

Buca Vaughan

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The National Club

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Porter Airlines

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TELUS Concept Store

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Inscape

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La Maison Simons Galeries D'Anjou

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Scotiabank Flagship

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Lucky Mobile Kiosk

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Concept Yorkdale close up of Concept sign in black on white wall

CONCEPT Yorkdale

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La Maison Simons West Edmonton Mall

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Umbra

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Penguin Shop

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BMO Flagship

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Surterra detail of product on display on shelf

Surterra

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